The value of brand building to a business

Looking out into the world today, it’s easy to see why brands are more important now than at any time in the past 100 years. Brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet.

Why? Well you don’t have to look very far. When Tata Motors of India bought Jaguar and Range Rover from Ford, what did they buy? Factories? Raw Materials? Employees? No Goldman Sachs and Morgan Stanley helped Ford sell the brands to Tata for $2.56 billion, and the brands were worth more than all other ingredients combined.

Likewise, when Kraft bought Cadbury for $19.5 Billion what did they buy? The chocolate? The factories? The recipes? The candy makers? No they bought the brands.

The list goes on with many examples such as InBev acquiring Budweiser to add to their house of brands that includes Stella, Becks and Labatt. Or Geeley Motors of China acquiring cult Swedish Auto brand Volvo. Or Mahindra of India buying  Ssangyong, Korea’s third largest car company.

Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.

If you are still not convinced, let me give you another example. The dollar is a world brand. In essence it is simply a piece of paper. But branding has made it valuable. All the tools ofmarketing and brand building have been used to create its value.

Helping Your Company do better Business!

VoIP is replacing conventional telephone services; there are 30 million or more users by now. To penetrate the market there are few hindrances which are to be overdone, since VoIP is a hot industry in current days, the market is saturated and hindrances do come across. The question here is how you can help your Company do better business? And what setup should be there in order to capture the market chunk? Breezecom is among all the big exiting players and fulfills all the benchmarks and is heading to success. 

The world has witnessed many revolutionary changes in the current century with information technology sector leading from the front. Many ground breaking methods of communication evolved due to this advancement. People started to use these new found ways of keeping in touch with their friends and family enabling more users for a specific product or service. VoIP is one such technology commonly used nowadays. 

The primary two things which anyone in the VOIP industry seeks are the Price and Quality. The lowest price is not always the best service but it shouldn�t be too high with respect to market at the same time. And when you buy keep in mind to choose a provider that has a price that is reasonable with the competition, but not a low cost provider. Price change should be there in accordance with the market. When you buy VOIP, Price is only one of many factors that should be evaluated. 

When buying or selling, get the idea of the second party as it�s very important in terms that it�s a long term relationship and not few days. Get the idea of business counterpart with the outlay they have in the Website, the domains they have, the legal system, the payment mode diversity. Like a car, a test drive gives clear idea what the car is like! Likewise these factors help evaluate the counterpart well. 

Setting up a place for customers to call and allow important clients access both to your business and your employees is also important and holds vital position. Meeting customers enhances the trust and confidence level in the long run. 

Your VOIP network should be strong, and make sure that it does not have problem. Even simple networks can have problems that will affect the quality of VoIP calls.� Make sure that your switches are in good shape and that your computers are running efficiently. 

Provision of user friendly CRM is another factor which holds quite a big importance. It should give access to the customer if he wants to see CDRs and many other options for the customers. Breezecom provides provision of real time CDRs in the Customer Relationship Panel. Also 24/7 efficient customer support and technical service should be available. 

VOIP is spreading day by day and the competition is getting tougher day by day. It has been proven that consumers will save a bundle of money by transitioning away from the traditional telephone companies and switching to a VoIP provider.

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Never Loss Hope

How Improving Your Coaching Skills Will Improve Your Life

Wait a minute Kevin...isn’t coaching supposed to be about the person we are coaching, not about us?

Yes, the best coaches do put 100% of their focus on helping the other person become more successful and confident.

So if this is true, then why are you writing about how the coach will benefit? Don’t you have your priorities wrong here?

Not at all. Let me tell you why . . .

The improvements to the coaching life that I will describe below can’t, by definition, come true without the coach being 100% focused on the person they are coaching. This is a deep principle of life – that it truly is better to give than receive; that we can’t harvest until after we plant the right seeds; that when we do things in the right order for the right reasons, good things will flow to us.

I’ve written, spoken and trained a lot about how we can become better coaches. I am fully convinced that we can build those skills, and that when we do, we can help others grow, learn and improve.

And when we do that, good things can come to us, as a result, not because that was our goal. So then, how can coaching improve our lives?

I’m glad you asked.

You make your job easier. If we are coaching at work as a supervisor or manager, this one is the obvious one and perhaps the most immediate benefit. If you help people get better, they are able to do more with less of your input or help. This provides you the chance to delegate new things and in general to do your work with fewer interruptions and less frustration. Who doesn’t want that?

You gain deep personal satisfaction. In nearly every instance when I ask a coach what is in it for them when they coach successfully, they say, there is a sense of pride and satisfaction when they know they helped someone else overcome a challenge, improve significantly and more. My personal experience echoes this sentiment. There is a tremendous wave of positive emotions that comes from helping others be more successful. This deep well of positivity and pride makes us feel better about ourselves, but also makes us more confident in our own abilities.

The skills you gain apply to the rest of your life. Think about it; the skills of coaching others are skills you use not just at work but in all parts of your life. If you become a better listener, better at asking questions, more aware of how and why people change, or if you build your capacity to be persuasive and influential; do you think you might be able to apply those to become a better neighbor, parent, sibling or spouse?

You learn more than they do. It may seem counter intuitive, but it is completely true. First of all, great coaches ask lots of questions, so there is learning for you there right away. Secondly, through these conversations, you get access to their experiences, and what is working (and not working) for them. Also, when you share your ideas in words, you clarify those ideas making them more real and powerful for you too. Perhaps most importantly of all, as you help others navigate through their situations, you learn more about yourself.

I could lengthen the list for you, but you get the idea. Plus, ask yourself this question: is there one of these things that you currently desire for yourself?

If so, start building your coaching skills today.

Without question, I am trying to convince you that you need to build your coaching skills. Your organization needs it, your team members deserve it, and yes, there are also great things that will flow to you . If you want to learn more about how to build these skills for the benefit of everyoneWait a minute Kevin...isn’t coaching supposed to be about the person we are coaching, not about us?

Yes, the best coaches do put 100% of their focus on helping the other person become more successful and confident.

So if this is true, then why are you writing about how the coach will benefit? Don’t you have your priorities wrong here?

Not at all. Let me tell you why . . .

The improvements to the coaching life that I will describe below can’t, by definition, come true without the coach being 100% focused on the person they are coaching. This is a deep principle of life – that it truly is better to give than receive; that we can’t harvest until after we plant the right seeds; that when we do things in the right order for the right reasons, good things will flow to us.

I’ve written, spoken and trained a lot about how we can become better coaches. I am fully convinced that we can build those skills, and that when we do, we can help others grow, learn and improve.

And when we do that, good things can come to us, as a result, not because that was our goal. So then, how can coaching improve our lives?

I’m glad you asked.

You make your job easier. If we are coaching at work as a supervisor or manager, this one is the obvious one and perhaps the most immediate benefit. If you help people get better, they are able to do more with less of your input or help. This provides you the chance to delegate new things and in general to do your work with fewer interruptions and less frustration. Who doesn’t want that?

You gain deep personal satisfaction. In nearly every instance when I ask a coach what is in it for them when they coach successfully, they say, there is a sense of pride and satisfaction when they know they helped someone else overcome a challenge, improve significantly and more. My personal experience echoes this sentiment. There is a tremendous wave of positive emotions that comes from helping others be more successful. This deep well of positivity and pride makes us feel better about ourselves, but also makes us more confident in our own abilities.

The skills you gain apply to the rest of your life. Think about it; the skills of coaching others are skills you use not just at work but in all parts of your life. If you become a better listener, better at asking questions, more aware of how and why people change, or if you build your capacity to be persuasive and influential; do you think you might be able to apply those to become a better neighbor, parent, sibling or spouse?

You learn more than they do. It may seem counter intuitive, but it is completely true. First of all, great coaches ask lots of questions, so there is learning for you there right away. Secondly, through these conversations, you get access to their experiences, and what is working (and not working) for them. Also, when you share your ideas in words, you clarify those ideas making them more real and powerful for you too. Perhaps most importantly of all, as you help others navigate through their situations, you learn more about yourself.

I could lengthen the list for you, but you get the idea. Plus, ask yourself this question: is there one of these things that you currently desire for yourself?

If so, start building your coaching skills today.

Without question, I am trying to convince you that you need to build your coaching skills. Your organization needs it, your team members deserve it, and yes, there are also great things that will flow to you . If you want to learn more about how to build these skills for the benefit of everyone

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